New online portal to market Kerala Tourism
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Officials have observed an inability of some players to adapt to changing technology which is stunting their ability to reach tech-savvy travellers who use multiple avenues of online media. In order to help private tourism suppliers market their products to the online community and overcome the prevalence of technophobia that is crippling growth, Marvel Tours has launched a new website to market Kerala destinations. Launched in association with Kerala Tourism, a new business-to-business online portal was inaugurated by Kerala Tourism Director M. Shivasankar on Monday. The portal connects small and medium tour operators with large hotels. It also connects small and medium properties, home stays and houseboats with large tour operators. The website thus gives hotels in Kerala an opportunity to sell rooms to tour operators in India and abroad. Tour operators will be able to get hotel rooms at special rates and to book different activities in each destination.
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