New tourism initiative turns spotlight on Italian fashion
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Altagamma and IC Bellagio have launched Altagamma Italian Experiences by IC Bellagio, offering unique, behind-the-scenes experiences at some of Italy’s most iconic brands.
The project, conceived by Altagamma Foundation aims to increase the number of luxury travellers to Italy, which account for approximately 5% of the over 50 millions foreign tourists who visited the country in 2016.
The aim of the programme is to present the Italian brands as tourist destinations in their own right. Each brand is recognised worldwide as an icon of excellence, creativity, handicraft and customer service.
IC Bellagio creates travel experiences for international visitors to Italy. These itineraries are now enriched with unique and exclusive experiences connected with the Altagamma companies. Examples include: visits to ateliers, design houses, workshops, company headquarters, wine-tasting at world-renowned canteens, meetings with entrepreneurs and owners to better understand their projects and growth.
Altagamma Italian Experiences by IC Bellagio blend nature, art and culture and represent an opportunity to make direct contact with the production and the design studios which have brought the Italian brands to the top of their sectors worldwide.
The project will include those Altagamma companies which offer unique experiences, which will be customised for the requirements and expectations of each client. These will be experiences specifically created for a limited number of clients and which will be available from 2017.
Paolo Zegna, Vice President of the Altagamma Foundation, said: “Altagamma Italian Experiences by IC Bellagio represent an extraordinary possibility of promotion for the entire Country, because they bring to life and give value to the renowned quality and fame of our brands. This is an answer to the growing interest from an international clientele towards the heritage and the craftsmanship of our products, two truly distinctive elements of the Italian brand products”.
Andrea Grisdale, CEO and Founder of IC Bellagio, said: “IC Bellagio has been providing unique, tailor-made travel experiences to Italy since 1999. For high-end leisure travelers looking for life-changing experiences of an authentic Italy, we craft hassle-free, customized itineraries perfectly matched for each traveler. Altagamma Italian Experiences by IC Bellagio takes our proposition one step further to provide behind-the-scenes access to some of Italy’s most iconic fashion, hospitality, design and automotive brands. It is a perfect match and one which I am delighted to be able to offer to our clients”.
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