New website allows hotels to control own reviews
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German travel technology company, GIATA, has announced the launch of ‘myHotelRank’, which enables hotels and resorts to generate, manage and distribute their own hotel reviews online. The tool contacts guests after their stay and invites them by email, in a choice of 11 languages, to review the hotel via the independent website www.myHotelRank.com. The guest then reviews the location, room and services with ratings of up to six stars. On request, hoteliers can define individual questions about their hotel.
The property is able to manage the reviews, with any negative reviews put on hold for 14 days, giving the hotel a chance to contact the guest and resolve any issues. Positive reviews are published immediately. The hotelier will then be able to control distribution and decide how many reviews are displayed on the site and how many should be distributed. The reviews can also be posted on the hotel’s own website, as well as on Twitter and Facebook.
The expansion of online hotel review sites is becoming an increasingly important part of a customer’s decision-making process, but as one German hotelier explained, there are drawbacks.
“The large number of platforms makes it increasingly difficult for guests, as well as hoteliers, to gain an overview. In particular, an immediate reaction to reviews that make false or exaggerated claims online is not always possible,” explained Thomas Eder, General Manager of the Hotel DAS REINISCH Schwechat.
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