New York marketing campaign launched
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New York City has reached a multimillion dollar, two-year agreement with American Airlines to promote the Big Apple as a destination. Mayor Michael R. Bloomberg and American Airlines CEO Gerard Arpey have agreed to a series of promotional adverts to be unveiled soon. American Airlines and Jetblue Airways also announced an agreement that will offer increased connections between flights, bringing more travellers to New York City.NYC & Company will develop “Stopover & Stay” promotions to encourage people with connections in New York City to stay in the City for one or more nights. “New York City continues to be a place where companies want to do business,” said Mayor Bloomberg. “Last year, New York City was the nation’s number one tourist destination in the U.S. for the first time in 20 years, and our $28 billion (
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