Umana Bali, LXR Hotels & Resorts announced the appointment of Nicolas Kassab as its new general manager.
The announcement comes as the cliffside resort enters a new phase of growth in the region.
Backed by over two decades of global experience in luxury hospitality, Kassab will oversee day-to-day operations, team development and guest experience strategy at the award-winning property.
He said of his recent appointment: “I am honoured to join a team that has already created such a meaningful sense of place here in Bali. I look forward to nurturing the team's talent, elevating the everyday guest journey, ensuring that Umana Bali continues to offer something truly personal and memorable for travellers new to Bali, as well as for those returning for a deeper connection.
A timely appointment
Kassab’s appointment underscores Hilton's continued investment in purposeful leadership across its LXR portfolio, with a focus on curating guest experiences rooted in authenticity, service excellence, and cultural connection.
Prior to joining Umana Bali, he served as the general manager of The Ritz-Carlton, Suzhou, where he led the hotel's successful opening and established it as a standout luxury destination in Greater China.
Known for his collaborative and people-centric leadership style, Nicolas played a pivotal role in launching award-winning F&B concepts and embedding lifestyle-led programming that resonated with global and regional travellers.
Kassab’s earlier roles include leadership roles in Marriott International, where he managed luxury brands in Asia Pacific, as well as oversaw operations for Singapore, Malaysia and the Maldives.
A multilingual and culturally attuned leader, Kassab approaches hospitality with a global perspective and a deep appreciation for local connection, which are qualities that align with Umana Bali's ethos of thoughtful, place-inspired luxury.
