Nom Nom Express, a pan-Asian quick-service restaurant (QSR) brand under Aspect Hospitality, has announced a collaboration with filmmaker and television personality Farah Khan and her home cook, Dilip.
The collaboration comes as Nom Nom Express expands its footprint across India, having launched 50 outlets within a year.
This growth highlights the brand's focus on scalable QSR formats, aiming to establish a strong presence in both metropolitan and emerging cities whilst maintaining operational consistency and brand recall.
Building consumer resonance
Known for her candid food content, Khan's partnership with the brand is designed to resonate with consumers seeking relatable and everyday dining experiences.
Hitesh Keswani, Managing Director of Aspect Hospitality, stated, “Farah Khan’s food content is driven by honesty and familiarity—values that align closely with what Nom Nom Express stands for. This collaboration is less about celebrity and more about cultural fit, as we continue to build a brand that feels accessible, current, and rooted in everyday dining habits.”
Nom Nom Express offers a menu of popular Asian staples at affordable prices, with Baos starting at $0.71 (₹59), Soups & Fries at $0.95 (₹79), and Dimsums and Meal Bowls from $1.19 (₹99).
The brand currently operates over 55 outlets across Mumbai, Pune, Navi Mumbai, and Hyderabad, catering to urban consumers through both dine-in and delivery options.
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