Norad Travel Group acquires Howard Travel

Howard Travel specialises in luxury and niche holidays
Howard Travel specialises in luxury and niche holidays

Norad Travel Group has acquired Wiltshire-based Howard Travel as part of its Leisure Select Travel brand.

The addition will increase Norad’s business in the luxury and niche sectors where it has already seen rises in the past few years.

Norad’s managing director Linda Foote will head up the team with Howard Edgington and all staff retaining their jobs.

Combined the group has a workforce of 52 and a turnover of £32 million.

“Howard Travel are a great fit for the Norad Travel Group, from the people ethos, to the professional work ethic. We both saw with the combined total of our business knowledge, we would together forge a brand that would deliver a strong, experienced and unrivalled personal service that will ensure a better value proposition, something no algorithm on the internet can do and something our customer base demands,” said Mick Gibbs, chairman and CEO of Norad Travel Group.

Travel management firm Norad Travel Group was established in 1981 and has offices in Hampshire, Wiltshire, Kent and Somerset. Both firms are members of Advantage.

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