North Korea enters commercial world
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North Korea’s latest launch is not missiles, but a TV advertising campaign. According to a BBC report, the isolated state is making a rare nod to commerciality in an effort to promote locally-brewed beer, Taedonggang beer. The ad reportedly features young women in traditional Korean dress are shown serving trays of beer to men in Western suits. Billed as the “Pride of Pyongyang”, the advert promises drinkers that the beer will help ease stress.
The Taedonggang Beer Factory has been making the brew since buying a British brewery and shipping it lock, stock and barrel from the UK in 2002.
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