ONYX poised to sign Middle East contracts
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Bangkok-based ONYX Hospitality Group is poised to sign management deals for its three hotel brands in the Middle East, the firm’s CEO Peter Henley has revealed.The company, formerly Amari Hotels & Resorts, which recently revealed plans to establish two new hotel brands - upscale proposition, Saffron and limited-service offering, Ozo - revealed it has been researching potential management opportunities region-wide with a focus on the Gulf”We are currently in discussions with a number of owners and hope to make our first announcements soon,” Henley told TDME.”With the official debut of ONYX on 10 March we expect to receive many new enquiries from developers in the region.”He also stressed that while ONYX was a new hospitality management group, but company’s roots spanned 45 years and he was therefore confident of meeting the target to manage 50 properties across the Arabian Gulf and Asia Pacific by 2018. Henley said destinations such as Abu Dhabi, Doha, Dubai, Kuwait, Bahrain and Muscat offered potential for all three brands across the corporate and leisure travel sectors. Saffron Hotels, Resorts and Residences would cater to discerning guests with properties located in “highly desirable business and leisure location”, while four-star Amari would look to leisure locations, he continued.”OZO offers potential across the region’s capital cities and major airports,” Henley added.In 2009, travellers from the Middle East booked 93,299 room nights, representing 10.2% of Amari’s hotels in the worldwide market and 17.5% derived from the Asia continent. The firm’s Bangkok properties are the most popular, followed by those in Phuket and Pattaya.
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