Operto has announced the appointment of Tim Major as its new Chief Executive Officer, signalling a strategic shift for the hospitality technology platform. Major, who brings over 15 years of experience in hospitality technology, will focus on innovation in short-term rentals and hotels, particularly through the development of agentic AI for independent hotels.
Major's extensive background includes leading a portfolio of five Property Management Systems (PMS) brands at Fullsteam, generating approximately $40 million in annual recurring revenue. His experience with independent hotels and specialised systems provides him with valuable insights into the operational challenges and modernisation needs of the industry.
At Operto, Major aims to build on the company's reputation for solving practical operational problems. He stated, "Operto is in a strong position to lead the next phase of technology in hospitality. My responsibility is to continue building innovative, pragmatic products across hotels and short-term rentals."
The appointment comes as Operto seeks to enhance its market positioning and product strategy. Major's immediate focus will be on collaborating with hotels in North America and Europe to explore AI initiatives that address real-world operational needs. He sees a significant opportunity to introduce intelligent AI layers that modernise hotel environments without adding complexity.
Operto's integrated technology solutions aim to streamline operations and enhance guest experiences, supporting both short-term rental and hotel operators in scaling efficiently across their portfolios.
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