Orlando to target adults without children

Orlando is campaigning for the adults without children market
Orlando is campaigning for the adults without children market

The Orlando tourist board, Visit Orlando, is to launch a campaign targeting adults without children, it has announced.

The region, which is the most visited part of the United States, will begin a campaign on 21 October involving TV adverts, trade and PR activity.

“Many adults assume that they should wait until they have children to visit Orlando, but the reality is that our destination truly offers everything young couples desire in a holiday at this stage of their lives,” said Danielle Courtenay, chief marketing officer for Visit Orlando. “It’s the ideal break from the daily routine, where these couples can escape and experience everything from thrill rides at our world famous theme parks to relaxing poolside cocktails, delicious meals and vibrant nightlife.”

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