Overseas visitors impressed with S’pore museums
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16 Sep 09 SINGAPORE, 16 September 2009 (TravMedia.com): In an inaugural survey conducted by the National Heritage Board (NHB) and the Singapore Tourism Board (STB) on visitor demographics and perceptions of selected institutions under the Museum Roundtable (MR) - a grouping of over 50 local museums in Singapore - seven out of 10 respondents said they were impressed with the wide range of museums here. Museum-goers were also delighted with the high curatorial standards, which they said were comparable to top museums overseas.
This survey revealed that 37 percent of museum-goers were from overseas. With increased efforts in international publicity by the STB in the coming years, local museums are set to welcome even more overseas visitors. It was found that some two-thirds of the tourists polled between February and September 2008 said they would give museums a go if they were given sufficient information to include them as part of their itinerary before arriving in Singapore.
The survey found that 11 percent of overseas visitors are repeat museum-goers. Of the tourists, Britons constituted the bulk of museum visitors followed by Australians, Americans, Indians and Filipinos. Most were aged 25 years and above and 59 percent of the tourists were women.
Said Ms Jeannie Lim, Director of Attractions at the Singapore Tourism Board: “Museums mirror the growth of our city and present to the world various perspectives of the Singapore Story. The number of overseas visitors to museums has shown an encouraging increase over the past years. Of the ten million tourists who came to Singapore last year, close to one million visited our national museums.
This year, special promotions such as The Great Singapore Pass
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