Pakistan tourism officials and professionals made their way to this year’s ITB Berlin, actively promoting their nation in Europe.
Led by representatives of the Green Tourism Company, the Pakistani delegation made the most of the world’s largest travel trade show to promote the country’s various tourism initiatives from 4th to 6th March.
The country’s pavilion at the event was inaugurated by Saqlain Syedah, Pakistani ambassador to Germany, and showcased traditional crafts, music, and specialities.
A key growth sector
Tourism was designated by Pakistan’s Special Investment Facilitation Council (SIFC) as a priority area in terms of the country’s economic growth.
The country’s participation at ITB Berlin cast its tourism sector in the spotlight, emphasising emergent trends, sustainability, and socially responsible tourism.
Current issues regarding infrastructure and security notwithstanding, Pakistan’s tourism receipts grew by 64 percent as of Q3-2024, making it a vital contributor to the economy.
