PATA partnership to enhance destination management
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The Pacific Asia Travel Association (PATA) has partnered with the World Centre of Excellence for Destinations (CED) to help its member destinations maximise their tourism potential. The partnership will enable PATA members to evaluate their destinations using CED’s System of Measures for Excellence in Destinations (SMED) programme. SMED provides a series of tools allowing destinations to identify key short- and long-term issues, evaluated by either academics or tourism professionals. The aim is to enhance both the competitiveness and substantial development of tourism in the destinations.
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