PATA sees light at the end of the tunnel
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There is some cause for cautious optimism in the tourism and travel industry across the Asia Pacific region, according to the Pacific Asia Travel Association (PATA).
The PATA Tourism Forecasts 2009-2011, to be published this month, suggest growth in international arrivals for many destinations across the region – despite the global economic downturn.
“The Forecasts indicate a very mixed bag of results with significant variations across Asia Pacific. The numbers of international arrivals, from both within the region and from long-haul source markets, are expected to remain largely positive – but the strong growth rates of recent years will prove now to be the exception rather than the rule,” said Director of Strategic Intelligence, John Koldowski.
The PATA Tourism Forecasts publication for 2009-2011 covers visitor arrivals, trends and market share analysis for over 40 destinations and departure forecasts for 12 Asia Pacific source markets.
Koldowski said there were opportunities for growth and PATA was working to discover and exploit them with its members.
“It’s a tough time for our industry and the need for accurate forecasting has never been greater.”
Visit the PATA website for a special podcast that summarises the Tourism Forecasts for 2009-2011. www.pata.org.
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