PATA Tourism Strategy Forum well received
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The two-day Pacific Asia Travel Association (PATA) Tourism Strategy Forum, hosted last weekend in Kunming, has received wide-ranging praise from delegates and speakers. The forum, hosted by the Yunnan Provincial Tourism Administration, attracted nearly 150 delegates from across the travel and tourism industry. Delegates took part in five workshops covering the application and implementation of research in strategic business planning, and according to PATA, the immediate post-event reaction was positive.
In an survey conducted to gauge delegate satisfaction, 56% of delegates agreed or strongly agreed that the event provided them with a solid overview of the links between tourism research and marketing while 72% of delegates were satisfied or extremely satisfied with the Forum. Furthermore 73% of delegates responded that they would attend a future research/marketing focused PATA event.
Saw Leong Beng, General Manager – Network Planning at Malaysia Airlines, said of the event; “The Forum was a very informative and active event with leading experts in tourism and hospitality research sharing their latest findings and views. Given the current challenging environment, keeping abreast with the latest research techniques and trends is vital for all the players in the travel and tourism industry.”
These sentiments were echoed by many attendees.
The forum also received a ringing endorsement from Wu Hao, Counsel – Director General, Anhui Provincial Tourism Administration, who said; “The PATA Tourism Strategy Forum was a professionally designed, well-organised and fruitful event, providing a global perspective on tourism research.”
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