Global travel wholesaler PKFARE announced a strategic partnership with Indonesian low-cost carrier Citilink earlier today, 16th January.
Through this direct connection, PKFARE’s more than 2,000 travel seller clients will access Citilink’s full content, including ancillary and branded fares, at competitive prices, while Citilink will broaden its global distribution reach with integrity control.
Citilink sales and distribution group head Emir Bustamam said of the partnership: “Indonesia’s inbound tourism market rebounded strongly in 2025, with continued growth driven by travelers from APAC and Europe. PKFARE’s strong distribution presence in these regions enables us to better capture inbound demand, while maintaining distribution control and content integrity aligned with our commercial strategy.”
PKFARE founder and president Jason Song added: “We are delighted to partner with Citilink to support its global distribution growth. This collaboration enables our travel seller clients to offer more competitive and diverse flight options across Indonesia and Southeast Asia. By strengthening direct airline partnerships, we continue to deliver better pricing, improved service quality, and integrity-assured content.”
Citilink has established itself as a major force in Indonesia’s domestic aviation market, serving as a vital connector for affordable air travel across more than 50 domestic destinations.
Building on its strong domestic foundation, the airline is also expanding its footprint across Southeast Asia and beyond, capturing rising inbound demand as Indonesia continues to see strong tourism recovery.
