The airport lounge claimed victory with its initiatives that elevate airport hospitality in Malaysia.
Plaza Premium Lounge Malaysia, the world’s first independent airport lounge brand, received the Airport Lounge of the Year accolade at the TDM Travel Trade Excellence Awards 2025 - Malaysia for its exemplary “Your Destination Before Departure” initiative.
For 27 years, the company has used a strong “proudly local” approach and has highlighted the unique traditions, flavours, and artistic heritage of each destination it serves.
At Plaza Premium Lounge, KL International Airport Terminal 1, guests are invited to experience Malaysia’s cultural richness the moment they step inside, guided by a team that shares their local knowledge and hospitality.
The airport lounge celebrates authenticity by crafting an immersive customer journey that includes cultural ambassadors dressed in traditional uniforms, local art displays curated in partnership with Malaysian art galleries, live demonstrations and performances by local artisans, authentic food and beverage offerings, as well as festive celebrations that reflect Malaysia’s multicultural identity.
To welcome travellers, lounge ambassadors offer warm smiles, friendly gestures, and traditional Malaysian greetings to create an inviting atmosphere. The lounge also has team members who are always ready to share insights about each art piece.
The culinary journey, meanwhile, begins with a menu that showcases Malaysian dishes and beverages. Guests are encouraged to explore new flavours through stories shared by the lounge team about the cultural origins of each item. Remaining as the star of the menu is the signature Curry Laksa, which is an iconic dish that embodies Malaysia’s culinary tradition.
Moreover, the lounge becomes a hub of celebration during major festive seasons such as Chinese New Year, Hari Raya and Deepavali. The team organises activities that highlight Malaysia’s multi-racial traditions, where guests can join in the festivities.
“Your Destination Before Departure: Proudly Local” is a long-term commitment to cultural hospitality that has become an essential part of Plaza Premium Lounge’s identity and operations.
Through a global brand campaign using digital platforms, onsite materials, and media outreach, the initiative is promoted to travellers who give overwhelmingly positive feedback.
The TDM Travel Trade Excellence Awards - Malaysia gives a platform to Malaysia's vibrant travel sector and applauds those who stand out across the industry. This awards programme highlights excellence in hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The TDM Travel Trade Excellence Awards - Malaysia 2025 is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at +(65) 3158 1386 or awards@traveldailymedia.com.
