Preferred launches quality assurance scheme
Preferred Hotel Group has announced the launch of Integrated Quality Assurance (IQA), a new standard for measuring quality assurance for the hospitality industry.
IQA expands the company’s existing ‘Global Standards of Excellence’ by combining traditional unannounced hotel inspections with customer comments and rankings from a range of social media sites. This combination of viewpoints is intended to provide hoteliers with a continuous real-time view of guest satisfaction relative to service, experience and hotel quality.
“Guests are the ultimate arbiter of quality today,” said Preferred’s President, Lindsey Ueberroth. “Preferred Hotel Group is pioneering a new standard in quality assurance measurement.”
IQA combines customer comments and rankings from a wide range of social media sites, such as TripAdvisor, Frequent Flyer, Virtual Tourist, Facebook, and Twitter – with traditional site inspections. It analyses and scores comments, providing hoteliers with a more complete view of customer perceptions.
Results from this social media dashboard will provide Preferred Hotel Group with the data to evaluate and maintain brand quality standards.
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