Premier Holidays debuts new Smart Choice brand

Premier Holidays has unveiled a new brand in its 2018 Faraway brochure. The operator’s new Smart Choice brand is designed to offer value by utilising the very best airfare, a minimum 3* accommodation and options for shared transfers. 

Smart Choice hotels featured in the latest Faraway brochure include the Rembrandt in Bangkok, from £28pp per night; Krabi La Playa Resort, from £25pp per night; and Elandela Game Reserve in South Africa, from £199pp per night.

Tours under the Smart Choice umbrella include a nine-night Hong Kong and China independent tour full of bucket list destinations from £2,199pp; the nine-night Vietnam Your Way from £1,499pp; and Glimpses of South Africa from £2,299pp, including travel, accommodation and sightseeing.

Premier Holidays 2018 Faraway brochure is valid until December 2018, and features a number of new stays on the water including 12 pages dedicated to cruise and stay holidays. More destinations have been added to Premier’s portfolio, such as Koh Yao Noi, Redang, Miniloc and Koh Rong.

Travel agents can earn between £25-£150 for every inclusive Faraway booking, depending on booking value.

Susan Papworth, Premier Holidays’ managing director, said: “Our 2018 Faraway brochure is packed full of exciting new tours, excursions and hotels to give agents more variety when selling our destinations.

“This year, we are really excited about the launch of our new Smart Choice brand, which we believe will appeal to a wider market and offer agents even more options. These holidays have been put together with the same care and attention to detail that Premier is known for, but are all about offering excellent value for money.”

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