Premier Inn signs deal with Dohaland
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Premier Inn has announced it will build a property in Qatar to boost the number of budget hotels in the country. The first project, in conjunction with Dohaland, will be a 200 room hotel at the Doha Education City. “We are delighted to be bringing the Premier Inn brand to Qatar,” said Dohaland Hospitality CEO Abdul Aziz Al-Emadi. “We believe there is current need in the market for quality budget hotels in Doha, our partnership with a globally recognised brand such as Premier Inn will address this segment in the market.” He said the hospitality chain hoped to announce more additions in the future. “The offering we propose, with the price bracket it includes, allows us to be accessible to wider and largely unserviced segment of the market,” added Premier Inn Middle East Managing Director Darroch Crawford. There are already three Premier Inn hotels in Dubai and two under construction in Abu Dhabi.
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