Priceline partners with Travelport in Asia

Hutchison-Priceline operates Priceline.com in Hong Kong, Singapore and Taiwan
Hutchison-Priceline operates Priceline.com in Hong Kong, Singapore and Taiwan

Travelport has sealed a new partnership with Hong Kong-based Hutchison-Priceline, which operates the Priceline.com online travel brand in Hong Kong, Singapore and Taiwan.

Under the new agreement, all travel booking websites operated by Hutchison-Priceline will use Travelport to process their online reservations.

In addition, Hutchison-Priceline is utilising Travelport’s Universal API technology to power its internet booking engine for airline reservations. Universal API aggregates content from Travelport’s GDS, including airfares, ancillaries, hotels, car and rail, and makes it accessible to developers or companies creating their own travel apps. This is intended to negate the need for OTAs to obtain content from multiple sources, thus improving efficiency.

“We had very specific requirements when choosing a long-term technology partner for our business. We needed a provider that can take Hutchison-Priceline to the next level – by supplying broad travel content, innovative technology, global scope and service excellence. Travelport fulfils our criteria and we are confident that they can help us deliver on our growth strategy in the years ahead,” said Tony Ma, Hutchison-Priceline’s CEO.

Mark Meehan, Travelport’s managing director for Asia Pacific, said the deal was “a testament to our ongoing commitment in working with OTAs”.

According to PhoCusWright, OTA bookings in the Asia Pacific region are expected to reach US$46.5 billion by 2016, 58% higher than 2013.

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