About Shaine Sakib

PROFESSIONAL PROFILE
o 23+ years’ experience in commercial operation, marketing and hospitality.
o 21 years’ experience working and living in Thailand and SE Asia.
o Lead a team to drive integrated marketing demand, commercialize, take responsibility for the achievement of budgeted revenue streams for accommodation, groups, restaurants and outlets, and maximize revenue with the practice of Yield management, MICE operation and people management.
o Practitioner of corporate, retail, and offline associates, partners, and digital channels.
o Ability to handle all commercial performance and in-property operations.
o Passionate, big picture developer and result driven.

CORE COMPETENCIES
o Strategic planning of sales, marketing, digital communication & PR.
o Brand or tactical marketing, digital and social media marketing, consumer research, PR & advertising, e-commerce, feasibility studies, analytics and turnaround strategies.
o Budgeting, forecasting, scheduling and finance.
o Yield/revenue and distribution management.
o Negotiation (internal & external) and communication.
o Pre-opening, re-branding and on-go market planning.
o People management and directing multi-cultural teams.

PROFESSIONAL ACCOMPLISHMENTS
o Hotel project consultancy and certified hotel administrator.
o Worked on pre-opening and ongoing hotel projects.
o Develop commercial and general business models for the owners.
o Consultancy as owner’s representative team.
o Emergency strategies to generate revenues since the pandemic started in 2020-22.
o Consistently achieving business goals average escalation of 2% in gross revenue since 2015.
o Key accounts: Corporate, local and overseas MICE agents, DMC, PCO and local and regional wholesales agents.