The company’s groundbreaking platform, the Pulse Platform, has enhanced travel protection and ancillary revenue across the global travel industry.
Protect Group took home the Emerging Technology Initiative of the Year accolade at the TDM Travel Trade Excellence Awards 2025 - Thailand, unlocking a new era of travel protection and personalisation with their Pulse Platform.
The Pulse Platform is an AI-enhanced solution which offers refundable ticket upgrades, real-time personalisation, and a suite of ancillary services through a single integration. It is a must-have as travellers demand more flexibility and providers seek new revenue streams.
This technology enables travel brands to offer customers a refundable upgrade option directly within the booking flow, with no external policies and no added friction. Aside from improving the guest experience, this model unlocks high-converting and personalised add-ons, such as Refund Protect, Flight Disruption Compensation and Delayed Baggage Compensation, Carbon Offsetting via CarbonClick, eSIM connectivity solutions via Truely and Lounge Access via DragonPass.
All of these services are embedded with just one API, giving partners a plug-and-play solution that works across airlines, OTAs, ticketing, hospitality, travel, attractions, transport and fintech.
Furthermore, the fundamental aspect of the Pulse Platform is AI-driven decision-making. The platform dynamically tailors offerings based on user behaviour, booking data, and real-time inputs. It also handles automated refund processing, providing travellers with fast and smooth resolutions without the traditional hassle of claims. For merchants, meanwhile, this approach means higher trust, less friction, and zero operational burden.
The implementation of the Pulse Platform has already demonstrated a double-digit conversion rate for Refund Protect, which significantly outperforms legacy insurance models. There is also a significant growth in ancillary revenue, without the need for extra staffing or manual processes.
With active integrations across multiple sectors and a growing global footprint, Protect Group is setting a new standard in travel tech. It has become a movement toward a smarter and more human travel experience.
As Protect Group looks ahead, its focus remains on scaling globally, deepening partner integrations, and expanding its modular offerings, ensuring that the Pulse Platform is at the forefront.
The TDM Travel Trade Excellence Awards - Thailand highlights the exemplary hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology projects and initiatives that elevate the standards in the travel industry.
The TDM Travel Trade Excellence Awards 2025 - Thailand is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more details, please contact Marni Marco at +65 3158 1386 or marni@traveldailymedia.com.
