Qantas has teamed up with Disney-Pixar once again to promote its latest animated movie, ‘Finding Dory’.
The long-awaited follow-up to Finding Nemo will be released this summer, and Qantas will use the occasion to promote not only the film, but also to highlight conversation on the Great Barrier Reef.
The national carrier will launch a new domestic marketing campaign with Tourism Events Queensland, aimed at encouraging more visitors to the reef, and Finding Dory-themed artwork will be displayed at Sydney Airport’s domestic terminal.
Onboard Qantas’ flights, a 16-page Great Barrier Reef feature will be the cover story in the airline’s in-flight magazine, and Great Barrier Reef videos will be available on the domestic in-flight entertainment throughout June and July.
And for the month of June, Qantas will dedicate its carbon offsetting programme to the Great Barrier Reef.
Qantas’ group executive of brand, marketing & corporate affairs, Olivia Wirth, said the release of the new film was a perfect opportunity to raise awareness about the Great Barrier Reef.
“Qantas will launch a joint promotion focused on bringing families together for the Australian premiere. It’s the ideal platform to introduce a new generation of Australians to the Reef, and talk about how crucial it is that we protect this amazing part of our environment,” she said.
Qantas will also be inviting passengers to make voluntary contributions to the Catchment Conservation Alliance, a public-private collaboration aimed preserving the environment.
Qantas has previously partnered with Disney-Pixar on the movie ‘Planes’.