Queensland launches new five year MICE strategy
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Tourism Queensland is set to launch a new five-year global strategy aimed at putting the Australian state on the map as one of the world’s top incentive destinations. Tourism Queensland’ international director for the UK, Jane Nicholson, said Queensland is a destination that offers the perfect blend of quintessential Australian experiences, luxury and relaxation, providing companies with an almost endless combination of ways to thank and motivate staff. “Tourism Queensland is partnering with Queensland’s convention bureaus on a collaborative global incentive strategy which aims to position Queensland as the region’s leading incentive travel destination,” Nicholson said. “The campaign aims to increase the understanding from incentive houses and companies about Queensland’s unique destinations and diverse, quality experiences. Queensland is a windfall for incentive hosts, with untouched reefs, unspoilt islands, pristine beaches, rainforests, ancient landforms, unimaginable outback spaces and unique wildlife, as well as modern, safe and unpolluted cities and towns.” The strategy is to be underpinned by a dedicated Queensland incentive trade website www.queenslandincentives.com, which will feature information on key Queensland destinations including the Gold Coast, Brisbane, Sunshine Coast, The Whitsundays, Mackay, Townsville and Cairns.
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