Radisson Blu, part of the Radisson Hotel Group, has launched 'Blu Detours', a new initiative aimed at transforming the traditional city break experience.
As modern travellers increasingly seek authentic cultural connections rather than typical tourist attractions, Radisson Blu's initiative offers curated experiences that encourage guests to explore cities in unique ways.
'Blu Detours' features two main concepts: Active Detours and City Detours. Active Detours provide running routes and outdoor activities that combine physical exercise with exploration, allowing guests to discover both well-known landmarks and hidden gems. City Detours offer self-guided itineraries that highlight local cafés, markets, and cultural areas, providing a glimpse into everyday city life.
Cristina Serra, Global Senior Vice President at Radisson Hotel Group, stated, “Every destination has its own rhythm and story. Blu Detours invite guests to go beyond the ordinary, to connect and discover that uniqueness.”
The initiative is already in place at several Radisson Blu locations. In Edinburgh, guests can explore historic streets and landmarks such as Edinburgh Castle and Holyrood Palace. In Lanzarote, visitors can engage in outdoor activities like golfing and cycling along volcanic routes. Meanwhile, in Bergamo, guests are encouraged to wander through historic areas and artisan shops.
Radisson Blu's 'Blu Detours' aims to deepen travellers' connections with their destinations, offering a fresh perspective on city exploration. The programme is set to expand globally, making it accessible to travellers worldwide.
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