Carlson Rezidor Hotel Group has celebrated the birth of its new Radisson Red hotel brand with the signing of Radisson Red Shenyang Hunnan in Northeast China.
“The signing of Radisson Red Shenyang Hunnan marks an important milestone for the Radisson Red brand, being the first in the world,” said Thorsten Kirschke, president for Asia Pacific at Carlson Rezidor Hotel Group.
“We expect to see Radisson Red feature significantly in our portfolio growth in China, as well as across the region, as the brand has a strong relevance to the growing segment of millennial-minded travellers and a compelling value proposition for hotel owners and investors.
“Of the global target of 60 by 2020, we are confident that half of it will be in Asia Pacific.”
Located in the capital of Liaoning Province, Shenyang is a commercial and industrial hub known for its car manufacturing, as well as historical and cultural attractions such as UNESCO World Heritage sites Shenyang Imperial Palace, Fu Mausoleum and Zhao Mausoleum.
The 300-key Radisson Red Shenyang Hunnan is part of a twin hotel development which includes Radisson Blu Shenyang. The property is located in the CBD of Hunnan New District, within Shenyang National High-Tech Industrial Development Zone, and close to Shenyang International Exhibition Center, the Sports Stadium and Shenyang International Airport.
Radisson Red is a non-traditional hotel brand that will deliver an upscale guest experience while offering hotel owners a lower per-key construction cost and lower operating costs than traditional upscale hotels, as a result of a multifunctional approach to design and efficient space planning.
The lifestyle elect brand introduces a new hotel concept where the focus is on design and detail, choice, personal interaction and technology. Trademark brand features include the Hi All Gallery reception, as well as food and beverage spaces Ouibar and the 24-hour Redeli.
The signing of Radisson Red Shenyang Hunnan was announced during the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong, where Carlson Rezidor also showcased Quorvus Collection. The new luxury brand is designed to appeal to the young luxury consumer.