RAK Airways relaunches to Kozhikode
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RAK Airways, a national carrier of the UAE, has announced today that it will resume services, starting two new routes next month with four weekly flights to Calicut (Kozhikode) and Jeddah.
RAK Airways’ Chairman, Sheikh Omar Bin Saqr Al Qassimi told delegates at a press conference in Ras Al Khaimah that the re-birth of the airline would play a pivotal role in the promotion of the emirate as a destination in its own right, “The time is now right to play our part in the ambitious vision of H.H. Sheikh Saud Bin Saqr Al Qassimi, Crown Prince and Deputy Ruler of Ras Al Khaimah, for boosting tourism in the emirate,” he explained.
“Ras Al Khaimah presents a very compelling business opportunity with its healthy economy and stable political environment.
The cost of living and doing business in Ras Al Khaimah is extremely competitive and we are perfectly positioned at the cross-roads of Europe and Asia. Just last year the emirate received the Financial Times Business Group’s award for ‘Most Attractive Place in the Middle East for Foreign Direct Investment’,” Sheikh Omar concluded.
Chief Executive Officer Omar Jahameh explained that the two destinations had been carefully chosen. “Jeddah, of course, is the gateway to Saudi Arabia’s holiest sites,” he said; “Calicut in turn is the natural gateway to the Indian state of Kerala where so many of the UAE’s expatriate workers come from.”
Jahameh said that RAK Airways would be positioning itself in the niche market between the well-established commercial airlines and the more recently established low cost carriers. “Although our fares are extremely competitive we are focused on providing a value offering that differentiates itself from the low cost carriers. For instance, on every flight to and from Jeddah and Calicut, seats will be priced starting from AED10. In addition, we will be allowing passengers to take up to 30kg of luggage with them as well as the normal hand baggage allowance. They will also get a complimentary full hot meal with beverages served on board.”
“There will be one travel class throughout the entire cabin,” he continued, “and passengers will be able to choose their seats when they book, which they can do on-line, via travel agents or directly with our call centre.”
“In addition, to ensure Ras Al Khaimah International Airport is easily accessible for our passengers from Dubai or Sharjah, RAK Airways will provide a free shuttle service between the neighbouring emirates for each flight that we operate.”
RAK Airways’ new brand was also unveiled to delegates at the launch press conference. The re-branding of RAK Airways’ image was commissioned to coincide with the re-launch, “Our new brand reflects the new spirit of the airline- upbeat, full of character, fun and friendly however without compromise on safety or quality.
The new brand will help create a dialogue between the airline and the consumer which will be evident on all touch points of our communication from our newly launched website www.rakairways.com to baggage tags and uniforms,” explained Jahameh.
RAK Airways aims to be the airline of choice through our ‘Small Fares, Big Deals offering’,” Jahameh concluded.
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