RCI makes key appointment focused on European cruise market

Royal Caribbean has announced that Stuart Leven, associate VP and MD, Royal Caribbean International (UK and Ireland), will be promoted to VP, Europe, Middle East and Africa (EMEA) and MD of RCL Cruises Ltd.

This new role will include responsibility for Royal Caribbean International (UK and Ireland) and Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises across the rest of Europe, the Middle East and Africa. Leven will work with Royal Caribbean’s key European markets to ensure the cruise operator has the best investment in place to capitalise on the swell of interest in cruise holidays across the region.

“Stuart is a proven leader with many years’ board experience across the airline, hotel and dotcom sectors” said Gavin Smith, senior VP International, RCL Cruises Ltd. “He joined us with a clear vision to build a distinct brand and attract a new audience to cruise. Royal Caribbean International in the UK and Ireland has seen unprecedented growth under Stuart’s watch and his experience and expertise will be vital as we look to expand our European deployment.”

Leven joined Royal Caribbean International in 2013 with an impressive 20-year track record of delivering sustainable profit growth in the European leisure and hospitality industry. Leven previously held senior commercial roles with businesses such as Intercontinental Hotels Group and KLM Royal Dutch Airlines.

Leven’s appointment comes as the cruise industry continues to ride a growing wave of popularity, with Royal Caribbean poised to expand its deployment in the region after the success of Harmony of the Seas in Europe this year. In 2015, nearly 6.6 million Europeans chose a cruise holiday over a land based holiday – with Europe one of the most popular destinations. With its wide choice of vibrant destinations, 608 million international cruise tourists arrived in 2015, accounting for more than 50% of the tourism market share globally.

“We’ve seen the European cruise market grow 111% in the last ten years and there has been over $17 billion of investment” said Leven. “As a business, Royal Caribbean is known for driving the industry forwards through creative innovation, industry-leading cruise ships, and extraordinary experiences. We have a fantastic opportunity to realise our potential in Europe and I’m delighted to be at the helm ahead of such an exciting journey”.

Ben Bouldin will be promoted to Associate Vice President and Managing Director, Royal Caribbean International (UK and Ireland), reporting into Leven, also effective immediately. Bouldin joined Royal Caribbean International as Director of Sales, UK and Ireland, in 2014, having previously held a number of senior roles at PepsiCo International both domestically and internationally over a 17 year period.

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