Rebranded ‘Geneva, The Resort City’ stages tourism comeback

Guest Contributor

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In a bid to kickstart the return of tourists this summer, Geneva, Europe’s leading city break destination, is staging its comeback with a rebranding of Geneva Tourism and the launch of its new ‘Geneva, The Resort City’ concept.

Geneva Tourism’s new logo has been simply redesigned focusing on the word GENEVA to reflect clarity from the elegant alignment of the letters. The new slogan “Visit – Meet – Repeat” echoes not only a more modern identity, but also affirms the city’s destination status as a meeting hotspot for friends and family across Switzerland and beyond. The bold primary blue logo makes an impression and harmonises the ‘blue’ universe of the city; recalling water, peace, life and freshness.

With its tagline, “Geneva, The Resort City”, the award-winning tourism board’s new concept is a resounding nod to the city transforming into a natural open-air playground this summer. Your swimming pool: wild swimming in Lake Geneva and its inimitable Jet d’Eau fountain. Your garden: explore 1,400 hectares of vineyards, the longest wine tour, by foot or by e-bike. Your playground: a lake and two rivers where you can raft or canoe. Your restaurant: the Swiss capital of gastronomy, with more than 100 different cuisines!

Until 31 August, visitors can take advance of Geneva’s special summer offer: enjoying overnight stay in any of Geneva’s partner hotels, free access to public transport with Geneva’s Transport Card and 20% minimum discount on more than 100 activities.

There is currently no quarantine obligations for double vaccinated British citizens when travelling to Switzerland.

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