Rezidor relaunches Box Appeal
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Radisson Blu Hotels and Park Inn Hotels have joined together to launch the 2011 Box Appeal, which will run from the 15 August to 15 September. The charity appeal collects essential items, including toothpaste, t-shirt, a cap and shaving cream, from donations across the Middle East and boxes them up to give to labourers working in the UAE.The Box Appeal was initially founded by Radisson Blu Hotel Dubai, Media City. The first campaign was such a success in the following years Radisson Blu and Park Inn Hotels in Abu Dhabi Yas Island also joined the campaign. Over the four years the appeal has run, over 20,000 boxes have been donated, the equivalent of 2 million AED. All Rezidor operated hotels in the UAE are taking part in this year’s initiative alongside hotels in Bahrain, Cairo and Oman. The aim is to distribute more than 10,000 boxes this year and break the previous record.For more information or to donate to the initiative, contact Rezidor Hotel Group in Dubai on +971 4390 0070 or log-on to the company’s facebook page, located at www.facebook.com/theboxappeal
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