Strong growth in room rates continued to boost the hotel sector in Asia Pacific in July 2011. According to the latest data from STR Global, the region’s hotels saw average daily rates (ADR) jump 13.0% year-on-year to US$140, while occupancy levels increased 1.4% to 69.3%. This pushed the region’s average revenue per available room (revPAR) up 15.4% to US$97. This is higher than the US$74 revPAR seen in the Americas and US$84 in the Middle East & Africa. It is lower however, than Europe’s revPAR of US$109.
“Occupancy across the Asia Pacific region picked up again for July, reporting the highest monthly occupancy of the year so far,” said Elizabeth Randall, Managing Director of STR Global. “The highest increases were reported by the Thai markets of Bangkok and Phuket, which are still recovering from the political turmoil of last year.”
The largest occupancy growth was seen in Thailand, marking a recovery from the poor month in July 2010 when hotels were still suffering the after-effects of the political unrest in the country. Last month, Phuket’s occupancy rose 30.1% year-on-year to 71.0%, while Bangkok climbed 29.8% to 67.9%. Two markets posted double-digit occupancy decreases; Shanghai, which is still suffering a World Expo hangover, saw occupancy drop 19.2% to 61.0%, while New Delhi’s occupancy fell 13.1% to 56.2%.
Australian cities reported the strongest ADR growth in July; Brisbane’s ADR rose 37.2% to US$208, followed by Sydney with a 27.8% increase to US$191. None of the region’s key markets reported ADR declines.
Three markets achieved revPAR growth of more than 40%: Bangkok (+48.5% to US$66), Phuket (+47.4% to US$67), and Brisbane (+41.8% to US$180). Both Shanghai (-24.5% to US$69) and New Delhi (-11.6% to US$86) reported double-digit revPAR declines.
In local currency terms, China reported revPAR growth of 3.8% to CNY478 (US$75), while India’s revPAR declined 2.9% to INR3,103 (US$68). Singapore however, saw revPAR surge 22.7% to SG$267 (US$222).
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