Ritz-Carlton launches new brand platform
The Ritz-Carlton Hotel Company is launching a new brand platform in October called ‘Let Us Stay With You’. It the brand’s ambition to etch itself on the memory of every guest it hosts thorough the use of artwork, film, messaging and digital technologies. Components of the platform include a comprehensive advertising campaign, complemented by a short of film, the introduction of additional social media networks and a website re-design.
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