Rocco Forte to open Abu Dhabi property
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28 Oct 09 (TravMedia.com): Europe’s leading luxury hotel brand, The Rocco Forte Collection, has today unveiled the details of its first property in the Middle East, due to open in Abu Dhabi in mid 2010. This will be followed by a 146-bedroom property opening in Jeddah in autumn 2011, A 90 All-suite Golf, Spa & Villa Resort in Marrakech in 2011 and a 275 bedroom property in Cairo in 2013. The Company currently has 13 luxury hotels in major cities across Europe.
The 28,000 sqm, 281-bedroom hotel will be located in the district which is set to become the new commercial centre of the city, within easy reach of downtown Abu Dhabi, the Abu Dhabi Exhibition Centre and the airport. The new build property will be housed in a stunning 12-floor curved glass structure designed by architect WS Atkins and Partners. Interiors are being created by Dubai-based interior design specialists KCA International under the careful guidance of Olga Polizzi, Director of Design for The Rocco Forte Collection, and sister of Sir Rocco Forte. The hotel will be the first to deliver a stylish blend of European and Middle Eastern design to the city. It will have a sophisticated, contemporary feel and, like all Rocco Forte Collection hotels, will reflect its location by using local artwork and Middle Eastern accents in accessories and fabrics.
The owner and developer of the hotel is Al Farida Investments, a conglomerate based in Abu Dhabi which primarily invests in hospitality and leisure, retail and real estate.
Sir Rocco Forte, Chairman and CEO of The Rocco Forte Collection comments:
“We have spent twelve years building our luxury hotel business in Europe, and are now greatly excited about expanding into the Middle East. The opening of our new Abu Dhabi hotel next year will be a significant milestone for the Company and we are confident that the fresh approach we will bring to the region will be welcomed by business and leisure travellers alike.”
“I am very pleased to be operating again in the region and in particular in Abu Dhabi. The city’s financial wealth and political position as capital of the UAE make it the ideal location for our premier opening in the Middle East.”
The generously proportioned guest bedrooms will be decorated in shades of green, yellow and terracotta and will feature large leather panels behind the headboards, curved modern sofas, workstations with comfortable leather chairs and art work by local artists and the poet Adonis. The spacious bathrooms will all have walk-in showers, large bathtubs, marble vanity units and separate glazed areas for the toilet and bidet. There will be two luxurious presidential suites measuring 290 sqm each comprising two balconies, a large bedroom, a dressing room with walk-in wardrobes, a separate dining room, lounge, kitchen, study, bar area, bathroom, separate guest cloakroom and artwork by local artist Salwa Zeidan.
There will be a wide choice of food and drink outlets with an all-day dining restaurant, a modern Chinese/Japanese restaurant, an
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