The roomangel Foundation introduced Assetware, a new hospitality tech intelligence category, on Tuesday, 20th January.
The announcement was made during the Hotel Revolution Summit Dubai, where industry leaders gathered to examine the structural changes reshaping hotel performance in an increasingly AI-driven world.
The introduction of the Assetware category coincided with a keynote presentation by roomangel Foundation chief executive Daniel Reeves titled Why Hotels Don’t Need More Software: They Need Assetware.
The session explored why adding more tools has failed to deliver clarity or control, and why the next phase of hotel performance depends on connected intelligence rather than additional software layers.
What is Assetware?
Assetware is designed to redefine how artificial intelligence is connected, governed, and applied across the hospitality industry.
As hotels enter an era shaped by automation, intelligent agents, and autonomous decision-making, traditional dashboards and disconnected point solutions are no longer sufficient.
Assetware represents a fundamental shift: intelligence designed to sit above existing hotel technology stacks, unify fragmented systems and data, and actively support better commercial decisions at the asset level, not merely report on outcomes after the fact.
Reeves said of the latest innovation: “Assetware isn’t a tool, it’s a new way of thinking about hotel intelligence. It allows hotels to step back and see the full picture across their systems and siloed data, and make decisions that genuinely improve performance at the asset level.”
Here comes the hive
The event also marked the public introduction of hive, the first platform built specifically for the Assetware category.
Positioned as a true “system of systems,” hive operates above PMS, RMS, BI, marketing, finance, and distribution platforms; as such, it continuously connects context across the hotel’s operation to surface what matters most and enable timely and informed action.
As Assetware enters the industry vocabulary and hive emerges as its reference platform, one message resonated clearly throughout the summit: the next era of hotel performance will not be won by adding more software, but by adopting intelligence designed for an agent-driven world.
