Rotana embarks on GCC roadshow
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Abu Dhabi-based hotel management company Rotana is preparing for a two-week tour of the GCC as part of its annual sales mission. The roadshow kicks off in Kuwait and concludes in Bahrain. In addition to showcasing its portfolio of 70 properties throughout the Middle East & Africa, the sales team will promote and sell new and existing products to the GCC market including properties in Abu Dhabi, Syria, Sharm El Sheikh, Hurghada, Dubai, Rask Al Khaimah, Fujairah, Lebanon, Sudan and Erbil.”The GCC commands the largest outbound and inbound travel market in the region, both in terms of volume and value, and we want to increase our market share. We are very keen to attract new tour operators and hopefully loyal guests to our brands,” commented Ahmed Ibrahim, director of Sales – GCC.Rotana recently announced plans to open six new hotels in the UAE in 2011, bringing its total to 33 in the emirates, the largest by any single hotel brand, local or foreign. Rotana is also scheduled to open one new hotel in Qatar as part of an aggressive expansion strategy in the region that will see the hotel group managing a massive 12,515 rooms across its portfolio of hotels in the region by the end of 2011.
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