Royal Caribbean Cruises has formed a new partnership with the World Wildlife Fund (WWF), aimed at ensuring the long-term health of the oceans.
The five-year deal will set “measurable and achievable sustainability targets”, including a 35% reduction in the cruise line’s greenhouse gas emissions by 2020 and sourcing 90% of its seafood from sustainable fisheries. The company will also raise awareness about ocean conservation among its passengers.
“The threats that are facing the ocean are greater than ever; in the last 30 years, some ocean wildlife populations have declined by nearly 50%. If we are going to reverse the downward trends, we must take serious steps to repair, restore and protect the oceans,” said Carter Roberts, WWF president & CEO for the US.
“This initiative centres on two core concepts: first, committing to specific and measurable targets to reduce carbon emissions, increase sustainable sourcing and build destination stewardship; and second, comprehensively engaging their millions of travellers to learn about the ocean and then act to help save it.”
Richard D. Fain, chairman & CEO of Royal Caribbean Cruises, said the partnership “represents a great opportunity to make a big step forward in meeting our special responsibility to protect the oceans”.
“Together we are setting aggressive goals and together we will start implementing them right away,” he added.
In addition to the targets announced this week, Royal Caribbean and WWF have agreed to develop new targets which will be announced by 30 June 2016. Royal Caribbean also will contribute US$5 million towards WWF’s ocean conservation work during the partnership.