Travel agents are now able to sell in-flight Wi-Fi to their clients, following a new collaboration between Sabre and Gogo.
Under the partnership, Gogo, which provides onboard connectivity services for 17 airlines, will offer in-flight Wi-Fi passes to travel agents through a new Sabre Red App. The app will initially be made available to Sabre’s US-based travel agents via the Sabre Red App Centre.
“We know that the more integrated we can get within the decision-making process for travel arrangements, the more likely passengers are to choose to use our services in flight,” said Ash ElDifrawi, Gogo’s chief commercial officer.
“What better way to do that than to partner with the leader in global travel technology and arm the tens of thousands of travel agents that use the Sabre Red App to book client travel so they can easily add in-flight Wi-Fi to their trip.”
Agents booking via the Sabre app will be able to offer their clients the ability to pre-purchase a Wi-Fi pass at a discounted rate whenever they book a seat on flight featuring Gogo Wi-Fi. These passes provide up to 24 hours of continuous in-flight Wi-Fi connectivity on domestic flights between destinations within the US, Canada, and Mexico.
“This Red App will enable travel agents to offer customers an amenity that has become a must have for travellers,” said Alison Colquhoun, vice president of product marketing for the Sabre Travel Network.