Sabre received innovation award
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Sabre Travel Network picked up an Innovation Award for its Air Merchandising Suite at the annual Business Travel and Meetings Show in London last week. The prestigious award culminates a noteworthy three-month period, with Sabre earning recognition from prominent travel industry publications and global organisations on five different occasions. The Innovation Award pays tribute to Sabre’s leadership in deploying air merchandising solutions that help agents and corporations manage new airline fees and services. Sabre is the first and only global distribution system (GDS) to integrate merchandising capabilities into the travel agency desktop, with cascading benefits for airlines, corporations, travellers and travel agencies. Airlines using Sabre’s Air Merchandising solutions generate millions of dollars of additional revenue, while travel agents are empowered to efficiently shop, book and service an increasingly diverse array of products and services in the agency workflow. Sabre’s Air Merchandising Suite has three key components:
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