Sabre Hospitality announced a multi-year renewal of its strategic partnership with Preferred Hotels & Resorts, to now include SynXis Retailing and Gift Card & Vouchers. The partnership aims to help create additional revenue streams and attract new guests to Preferred Hotels & Resorts’ member hotels.
Preferred Hotels & Resorts is the world’s largest independent hotel brand representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. The renewal agreement includes SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions across its global brands.
This partnership expansion ensures that Preferred Hotels & Resorts continues to have access to the full suite of Sabre’s hospitality solutions to support the company’s goal of increasing adoption of its I Prefer Hotel Rewards program and expanding distribution of its member hotels.
“Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world,” said Frank Trampert, Senior Vice President, Global Managing Director Commercial at Sabre Hospitality. “Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry.”
“Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernize our technology solutions, helping ensure customer satisfaction and personalization,” said Michelle Woodley, President of Preferred Hotels & Resorts. “The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers.”
