Sabre Corporation a software and technology provider for the global travel industry, will participate in World Travel Market (WTM) London 2024, from November 5-7 at ExCeL London. Sabre will showcase its latest travel and hospitality solutions at Stand S2-326, and Sabre experts will participate in several key panel discussions to address trends and challenges transforming the travel and hospitality sectors.
On 6 November at 10:30, Jessica Matthias, Global Sustainability Director at Sabre, will join the panel “The Collaborative Journey to Net Positive Tourism,” which will explore how the tourism industry is moving towards more sustainable and net-positive environmental practices. Jessica will highlight Sabre’s commitment to sustainability and the role of collaboration in achieving industry-wide goals.
At 14:00 the same day, Tess Longfield, Head of Sustainability Communications at Sabre, will speak on the panel “Embracing a Circular Economy to Address Climate Change,” discussing how travel companies can reduce emissions and waste by adopting circular economy principles. Tess will share how Sabre’s technology supports sustainable practices while fostering innovation.
At 15:15, Alessandro Ciancimino, Vice President of Airline Distribution at Sabre, will take part in the panel “AI Tools in Travel Marketing: Innovation or Overload?”. This discussion will examine the role of artificial intelligence (AI) in marketing, balancing automation with human engagement. Alessandro will cover how Sabre’s AI tools help travel brands deliver personalized guest experiences.
On 7 November at 10:00, Amy Read, Vice President of Innovation at Sabre Hospitality, will participate in the panel “Hospitality Tech Game Changers,” where she will discuss how emerging technologies are reshaping guest interactions and driving operational efficiencies. The panel will also focus on sustainable practices that can be integrated into hotel operations to enhance guest satisfaction.
Later that day at 13:00, Sarah Sheppard, Global Product Manager at Sabre, will join the discussion “End of the Low-Cost Era: How Will This Impact Tourists?”. This session will address the changing dynamics of low-cost travel and its implications for the travel and tourism sectors. Sarah will provide insights into how Sabre’s technology helps travel providers adapt to these changes and maintain customer satisfaction in the face of rising travel costs.
Solutions Showcase at WTM London
Visitors to Sabre’s stand at WTM London 2024 (Stand S2-326) will have the opportunity to explore a range of cutting-edge solutions, each designed to address key needs in the travel and hospitality sectors.
Multi-Source Content Platform
Sabre’s NDC content, accessible through platforms like Sabre Red 360 and GetThere, allow agencies to seamlessly shop, book, and service NDC content from a broad range of global airline
partners. Sabre’s multi-source content platform consolidates core GDS and non-core sources, including NDC and low-cost carriers, into a single, unified view. This platform enhances transparency, choice, and efficiency for travel buyers across diverse content sources, enabling advanced personalization and workflow automation.
Lodging Solutions
Through Sabre Travel AI™, developed in partnership with Google, Sabre’s Lodging AI brings intelligent capabilities to Content Services for Lodging, enabling travel agencies to compare GDS and aggregator content side-by-side. By analyzing traveler preferences, Sabre Travel AI™ delivers personalized lodging recommendations that are most likely to be booked, helping agencies offer relevant, tailored options to enhance traveler satisfaction and drive conversions.
Hospitality Solutions
For hoteliers, Sabre’s Retail Studio, which encompasses SynXis® Retailing and Gift Cards & Vouchers, leverages machine learning to maximize retailing and distribution effectiveness by offering travelers unique, personalized experiences and intelligent, tech-enabled services. SynXis® Retailing enables hotels to sell ancillary services and standalone offers—such as late check-outs, spa treatments, and local tours—to both guests and non-guests. Hotels can also use Gift Cards & Vouchers to launch their own programs, creating an additional revenue stream. Integrated with the Nuvola task management solution, SynXis® Retailing streamlines guest requests, housekeeping, and maintenance tasks, featuring secure, automated payment integration. Additional tools like SynXis Booking Engine, Voice Agent, Channel Connect, and GDS solutions empower hotels with seamless inventory and booking management across channels, ensuring an efficient and enriched guest experience.
