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Sabre Corporation announced a new, strategic multi-year agreement with Saga Travel Group, who provide award winning tours, hotel holidays and tailor-made adventures for the over 50s. The deal has converted Saga’s travel business to Sabre’s travel marketplace and technology solutions.
Sabre’s marketplace includes travel content from more than 400 airlines, 2 million lodging options, and hundreds of tour operators, rail, car rental, and cruise providers, to sell customized travel packages from suppliers around the world.
“We’re converting our business to Sabre because their strategic partner programme will cement key partnerships with industry and technology providers”, said John Constable, CEO, Saga Travel Group. “Sabre has demonstrated an understanding of our business objectives and has given us the tools to support our goals”.
Saga Travel Group uses third-party provider Tigerbay’s tour operator platform as its primary point of-sale application to host and manage its travel content. Sabre’s strategic relationship with Tigerbay provided a solution that met Saga’s requirements and realised one of Sabre’s most important developments in recent years in the European market.
“Saga’s bold and ambitious travel business objectives required technology support and solutions on three main fronts. A robust travel marketplace with traditional and NDC content, technology products that would simplify and streamline the work of its teams, and a strategic relationship with another of its technology suppliers so that the systems could work seamlessly”, said Nisha Botevyle, Sabre’s Director for Strategic Development in EMEA. “At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the most significant travel technology movements of a major UK agency in recent years.”
