SATTE broadens appeal for 2015

SATTE 2014 attracted exhibitors from just 35 countries
SATTE 2014 attracted exhibitors from just 35 countries

Indian travel trade show SATTE is expected to have a broader appeal next year, due to the new Indian government’s apparent focus on the tourism industry.

Organiser UBM India reports that exhibitors from around 50 countries are expected to be on display at SATTE 2015. This is up from just 35 countries in 2014.

To be held at Delhi’s Pragati Maidan from 29-31 January 2015, the trade show will see participation from numerous of national tourism boards, all keen to enhance their share of Indian outbound market.

VisitBritain, Brand USA, Tourism Malaysia, Tourism New Zealand, Hong Kong Tourism Board, Japan National Tourism Organization, Korean Tourism Organization and the Tourism Authority of Thailand are all expected to attend the event, along with countries including Argentina, Bhutan, Egypt, Indonesia, Jordan, Macau, Israel, Mauritius, Oman, Fiji, the Philippines, Spain, Taiwan, Turkey, the Maldives and the UAE (Dubai and Abu Dhabi).

And India’s states will also be well represented, with tourism delegations from Jammu & Kashmir, Maharashtra, Chhattisgarh, West Bengal, Himachal Pradesh, Lakshwadeep, Punjab, Andhra Pradesh, Gujarat, Goa, Tamil Nadu, Kerala, Rajasthan, Madhya Pradesh and Odisha.

Apart from NTOs and state tourism boards, travel and hospitality companies, DMCs, OTAs and tourism products will also join the event. This includes a return for India’s biggest hotel group, Taj.

“The huge surge amongst the industry players for SATTE 2015 is the result of the new government’s renewed thrust on tourism as one of the significant industries to contribute towards employment and revenue generation,” explained Joji George, managing director of UBM India.

“The Ministry of Tourism has already initiated a series of marketing initiatives to make India as a must-see tourism destination. SATTE expects to welcome a record number of buyers for its 22nd edition. After being bracketed as a vital sector by the new government in this year’s Union budget, the Indian tourism industry is looking forward to a positive year, giving the industry more than enough reason to be at SATTE 2015.”

In the area of travel technology, SATTE 2015 will provide a platform for GDS companies, online travel agencies and online travel marketing companies to showcase their products and services. Companies such as Abacus and Travelport, Holiday Merchants, M Globe International, RezLive and roomsXML will all be in attendance.

The 2014 edition of SATTE saw participation of approximately 640 exhibitors from 35 countries, 23 Indian states, airlines, DMCs, hotels and the other travel, tourism and hospitality suppliers. SATTE also welcomed its highest-ever number of attendees – 11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.

These figures are likely to be beaten in 2015.

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