The Saudi Tourism Authority (STA)'s national tourism brand Saudi, Welcome to Arabia is set to transform Hong Kong this summer.
The brand regales Hong Kong residents with a spectacular series of events showcasing Saudi's unique blend of world-class sport, rich heritage, and warm hospitality.
STA will host an exclusive roadshow at the JW Marriott Hong Kong on Wednesday, 6th August, where the event brings together 11 of STA's key destination marketing partners, along with Qiddiya Investment Company, one of Saudi's prominent destination development entities.
During this roadshow, Saudi will spotlight its rich heritage, luxury experiences, and vibrant culture, reinforcing its appeal as one of the world's most dynamic and inspiring new destinations for Hong Kong travelers.
Warmly welcoming Hong Kong travelers to Saudi
With Saudi's eVisa program now available to 66 countries and regions, and with direct Cathay Pacific flights between Hong Kong and Riyadh, it's easier than before to experience Saudi's warm hospitality and iconic welcome.
From indulgent shopping and fine dining in cosmopolitan hubs like Jeddah and Riyadh to serene retreats and curated cultural journeys, Saudi offers experiences tailored to every traveler's desires.
This summer, highlights include Jeddah Season 2025, the Esports World Cup in Riyadh, and AlUla Summer Nights, blending entertainment, heritage, and natural beauty.
Visitors can explore the eight UNESCO World Heritage Sites, such as the Hegra Archaeological Site in AlUla, the Historic Jeddah old town, and the At-Turaif District in Diriyah, the birthplace of the Kingdom.
Along the pristine Saudi Red Sea coast, a new chapter in luxury travel unfolds with world-class resorts and marine adventures set against breathtaking natural beauty.
Whether visitors are seeking culture, adventure, relaxation or entertainment, Saudi promises a journey that is enriching, authentic, and unforgettable.
The Saudi Super Cup makes its way to Hong Kong’s Kai Tak Stadium
From 19th to 23rd August, Saudi's premier football competition heads to Hong Kong for the first time as the Saudi Super Cup takes over the Kai Tak Stadium.
Leading clubs including Al-Ittihad, Al-Nassr, Al-Qadsiah, and Al-Ahli Saudi FC will battle for glory, with star players.
More than just a sporting spectacle, this landmark occasion highlights Saudi's growing influence on the world stage and its commitment to fostering cultural exchange, regional engagement, and world-class entertainment experiences.
Hosting the tournament in Hong Kong reflects Saudi's ambition to deepen ties with the city while offering fans across Asia a front-row seat to the energy and excitement of Saudi football at its finest.
