SCTDA calls on concerted efforts for Vision 2021 objectives
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The Sharjah Tourism Advisory Committee recently convened to discuss latest developments in tourism.
The meeting was chaired by HE Khalid Jasim Al Midfa, director general of Sharjah Commerce and Tourism Development Authority (SCTDA).
The meeting also highlighted Sharjah’s Tourism Vision 2021 which aims to attract 10 million tourists by 2021.
Key attendance was witnessed by HE Saif Mohamed Al Midfa, director general, Expo Centre Sharjah, Ahmed Al Qaseer, chief operating officer, Sharjah Investment and Development Authority (Shurooq), Manal Attayah, director general, Sharjah Museums Department, Naser Nasief, chairman of the Sharjah Chamber of Commerce and Industry Committee for Tourism Sector-Hotels, Engineer Lamia Obaid Al Shamsi, director, IT, Sharjah International Airport Authority, Omar Mattar, sales manager, Air Arabia, Maha Jawaad, administrative coordinator in the Environment and Protected Areas Authority (EPAA), Abdul Wahid Al Zarouni, chairman of Travel, Haj and Omra Business Group in the Sharjah Chamber of Commerce & Industry, Mohamed Meer Abdulrahman, manager, Department of Seaports and Customs and Abdul Aziz Al Jarwan, director, commission for Roads and Transportation in Sharjah Roads and Transport Authority.
A new promotional film for Sharjah was displayed that highlights the main cultural and heritage attractions and other tourist destinations in the emirate.
Reviewing main features of the Sharjah Tourism Vision 2021, launched recently by SCTDA, HE Khalid Jasim Al Midfa called for concerted efforts of all players in the tourism sector, pointing out that cooperation between all parties is critical to achieving the Vision. HE Al Midfa said Vision 2021 serves as a platform to unite all efforts and initiatives as well as future programmes of Sharjah’s tourism sector under one umbrella.
HE Al Midfa further added that the authority is working on activating key pillars of the Vision in collaboration with partners from private and government sectors, and has launched initiatives and services to support the Vision.
Some of the initiatives and programmes launched recently include the ‘Marhabtain’ initiative, a comprehensive training programme that aims to develop capabilities in the tourism sector and enhance the skill levels of national cadres in this sector.
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