European discount outlet operator Value Retail has confirmed South East Asia remains a key source market for its Chic Outlet Shopping chain, with visitor numbers up 73 percent in Q1 compared to the same period last year.The company, which operates nine discount shopping villages across Europe, revealed its top non-European source market was China, while South East Asia – collectively, Singapore, Malaysia, Thailand and Indonesia, was ranked third. The Middle East and Korea are in fourth and fifth position respectively, demonstating the overwhelming power of the Asian consumer in Europe. Of the South East Asian markets, Singapore demonstrated the highest growth increase at + 130% vs. Q1 2010, nearly double that of the other markets. Helen Gomm, Senior non EU Tourism Manager, Value Retail explained: “We have seen a huge uplift in visitor numbers particularly from markets like Singapore, Thailand and Malaysia. Ultimately, the appeal of tax savings combined with the attraction of both global luxury and niche European brands is what makes the villages so popular, putting them on the map as must visit international fashion destinations for global visitors”. The figures have also received a boost due to collaborations with local partners – helping to put the Villages on the map for visitors to Europe. In the first half of the year, leading travel trade representative, Pacific Leisure, has continued to forge relationships with airlines that have services between Singapore and Europe, as well as leading travel agents, and personal service provider Concierge Silk.A number of agent familiarisation trips also took place in 2010 – Qatar Airlines and Cathay Pacific representatives visited Barcelona?s La Rocca Village and Milan?s Fidenza Village respectively; and Trade Winds Holidays, SA Tours and Stamford Travel visited La Vall
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