India is a market with huge potential for Seychelles and the Seychelles Tourism Board, together with the trade partners, is looking to introduce the destination as a new holiday option for Indian travellers. This move has been facilitated by Air Seychelles which now flies weekly to Chennai and Emirates which recently commenced daily to Seychelles. The tourism board has been studying the Indian market trends since it opened its Asian Tourist Office in Singapore last year and started off with dedicated workshops for operators. Seeing the potential of the Indian outbound market, the Seychelles is now moving in to grab a bigger market share.A delegation – including members from the Seychelles Tourism Board, Air Seychelles, 7 degrees South, Mason’s Travel, Select Seychelles, and Desroches Island – attended the Outbound Travel Mart (OTM) Mumbai and OTM Delhi trade and consumer fairs, in order to promote the destination, as well as showcase the different product offering. The industry anticipates a good outcome from both events and for the tour operators to be able to secure some solid bookings from the Indian travel segment. In between the two trade fairs STB also hosted two workshops for Indian travel agents and tour operators, to better sensitize them on Seychelles as a destination.Seychelles already has traditional and cultural links with India, which the Tourism Board hopes to build on and nurture. Other promotional activities have been earmarked for 2011 to increase knowledge of Indian trade partners about what Seychelles has to offer to the different travel segments, with the aim of generating good results and increasing the number of visitor arrivals.
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