In a recent development, Sheraton Hotels and Resorts launched a campaign ‘Delight my Journey’.
The campaign aims to surprise thousands of travellers passing through Dubai International Airport, with thoughtful gestures and prizes.
The campaign recently kicked off with dispatch of a dedicated Stop Over Support (SOS) Crew to Terminal 3 at Dubai International Airport. The team was on the lookout to surprise in-transit passengers with random acts of kindness, including providing inflatable Sheraton bed experiences to sleep-deprived travellers, assisting passengers with their luggage, surprising couples with romantic dining experiences in the middle of the airport, offering spa experiences for those on a long journey and initiating games for families with young children. A few lucky people also received handy travel amenities such as power banks, eye masks and travel pillows.
As part of the campaign’s next phase, Sheraton is unveiling another ‘Delight my Journey’ activation this month – a Sheraton vending machine from which travellers can redeem useful items that help ease their wait for their flights. The campaign will run until 29 March 2016. By simply scanning their boarding pass, travellers can win prizes including Apple Watches, GoPro cameras, PlayStation 4 game sets and 150,000 Starwood Preferred Guest points that can be redeemed for a holiday for two at a Starwood hotel anywhere in the world.