Sheraton Hotels & Resorts has announced the Asia Pacific launch of ‘Sheraton Fitness Programmed by Core Performance’, the brand’s new health and fitness programme. Sheraton Hotels and its owners are investing US$120 million to roll out the new fitness programme, which offers guests fitness regimes and techniques developed by experts in pro-athlete training.
“We are thrilled to launch our new fitness programme in Asia Pacific,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “It is a global trend that fitness and travel go hand in hand. To better understand what our guests need we have conducted a survey in Greater China, the fastest growing market in the world, and our guests have told us that fitness is a priority when they are on the road. Sheraton Fitness Programmed by Core Performance offers a multitude of programs and services to help guests enhance their overall fitness regimen and performance before, during and after their stay.”
Following a survey of guests at Sheraton hotels in China which found that almost 90% of travellers rate staying fit and healthy as a lifestyle priority, Sheraton Fitness has been developed using the same training methodology used by professional athletes. The programme, which is based on four key areas – mindset, nutrition, movement and recovery – is intended to help travellers train and eat healthy on the road.
The training programmes, which form 20 to 30 minute workouts, are designed to work with busy travel schedules. Guests can also request a complimentary “workout in a bag” kits to work out in their room, including workout cards, workout mat, foam rolls, resistance band and massage stick.
In celebration of the rollout of the new programme across Asia Pacific, multiple fitness-related activities will be happening across China, at Sheratons in Guangzhou, Beijing, Wenzhou, Hangzhou, Shunde and Shanghai. Sheraton Guangzhou Hotel will host a “Vertical Run” activity for 888 runners, while the Sheraton Shunde Hotel will invite 288 participants to perform a mass “Wing-Chun” martial art performance at the hotel square. Sheraton Shanghai Hongkou will hold a swimming relay race, Sheraton Wenzhou Hotel will hold a walking “marathon” with 88 participants, and the Sheraton Guangzhou Huadu Resort, set to open in November, will hold an 88-participant “Tai-Chi” performance. Scheduled to open in end of this year, Sheraton Hangzhou Wetland Park Resort will host a cycling event with 88 cyclists. The soon-to-open Sheraton Beijing Dongcheng Hotel held an 88 hour non-stop treadmill marathon relay on 30 August.
“We’re excited to partner with Sheraton to unveil this unique, co-branded programme to Sheraton hotels in Asia Pacific,” said Mark Verstegen, Founder & Chairman of Core Performance and Athletes’ Performance. “Sheraton Fitness is a program that touches multiple elements of a guest’s lifestyle, both in an out of the hotel, and we are dedicated to providing innovative solutions to enhance the overall health of guests.”
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